What Is Website Management and Why Small Businesses Need It 

5 min. read

In some of our previous posts, we talked in detail about website maintenance and website update. Today, we want to dive deeper into the concept of website administrationAlthough it can be confusing to understand all of these services and what each of them entails, don’t worry. We’ll guide you through every aspect of website management and explain clearly why it’s so crucial for the success of your small business.  

What is website management?

We know that we say this too often, but your website is your most valuable employee. It’s working 24/7 without resting, attracting customers, and generating revenue. Unfortunately, most small businesses struggle to find the time, resources, and expertise to manage their websites properly. But if you need your site to operate with full speed and convert your visitors into customers, proper management is essential.

To make sure your site performs reliably, at all times, you need to go behind the scenes. Website management includes taking care of several services, including technical tasks, security, content management, data backups, and more.

Think of your website like a machine. Each of its parts needs to be oiled regularly so that the machine as a whole can work flawlessly.

How do I manage my business website?

Website management services can be divided into three main categories: security, content management, and website support.

Security

How do you make sure that your home is secure and safe from burglars? You buy a high-quality door, add a security lock, and you even go as far as to install security cameras. The same amount of effort and resources need to be applied when it comes to website security.

Without passive management like setting up firewalls, your website will be a feast for Trojan viruses, redirect hacks, and backdoor file hacks. Or, without active management like malware scans, your website will be under constant attack by cybercriminals. These cybercriminals and hackers are constantly on the lookout for vulnerable sites to attack and steal valuable information from. That’s why you need to make sure that your site is 100% protected and secure from outside threats.

When malware infiltrates into your website, it can hurt your site’s performance, block visitor access, and steal your customers’ private information.


To avoid this scenario, here are all the essential components of proper website security management:

scanning your site for malware
removal of detected malware
spam monitoring
security monitoring
setting up good firewalls
updating your website architecture
advanced DDoS mitigation 

Content Management

Let’s say that you’re an owner of a bakery. You’ve created a beautiful website to promote your business and attract more customers. But the creation of your site is not enough. That website needs regular content management. For example, every time you make a change to your menu like adding a new pastry, that change needs to be updated on your site.

Your customers want to read relevant content that’s created for them. High-quality content can improve customer experience and convert more visitors into paying customers. Proper website content is essential if you want to stay ahead of the competition. By creating regular content, you’ll have a powerful tool for targeting your customers and ultimately generating revenue.

What your website needs to survive in this highly competitive market is good content management. Because when you’re regularly managing your website content, your site gets noticed faster, traffic numbers climb, and revenue grows.

Here are the crucial ingredients of managing website content:

Create, manage, and deliver engaging content to your customers.
Consider posting new content regularly.
Website content can come in the form of blog posts, ebooks, product descriptions, adding photographs, or fixing website pages.
Make sure your content is SEO-friendly.
Ensure your contact information and business hours are up-to-date. 

General Website Support

General website support includes a wide range of things. Backing up your website is essential because it allows you to quickly get back online in case your website is compromised. Or, monitoring uptime so that you’re quickly notified if your website is down. It’s little details like these that make your website a well-oiled machine.

Here’s a list of other important general website support tasks:


◉ Checking for theme and plugin updates.

◉ Testing your site across browsers.

◉ Reviewing analytics so that you can optimize your pages.

◉ Checking loading time to make sure your site is fast and fully functional.

◉ Testing your forms to ensure no inquiry, contact, or sale gets lost.

◉ Updating the copyright information in the footer. 

How do you run a website?

Many people think that building and designing their site is the only step they need to take. But how you run your site is equally important. If you want your business to take off and start generating revenue, you need to run it properly and effectively.

Let us walk you through a game plan for what you need to do to run your site:


  1. Upload an XML sitemap: an XTM sitemap allows Google to crawl your site more efficiently. To make sure your content is indexed more quickly, simply download and install the Google XML Sitemaps plugin, if you have a WordPress site. If you’re using a different content management system, you can create a sitemap using the XML Sitemaps Generator. The next step would be to upload it to the root directory of your site (for example www.yoursite.com/sitemap.xml)
  2. Pay attention to SEO: Staying up-to-date and following current SEO practices is essential if you want to rank in the search engines. Choose your keywords wisely, place them in strategic areas of your page, build links to your site, and make sure your site is mobile-friendly.
  3. Install Google Analytics: by keeping a close track of your analytics, you’ll know how many visitors you’re getting, where your traffic comes from, and how long they stay on your site. You’ll have a clearer picture of what strategies to implement to boost your small business.
  4. Add your website to Google Search Console: the Google Search Console is a set of tools that help you manage the health of your website. Once your website is added on the console, you’ll be notified if Google finds any problems.

How much does website management cost?

Website management services can become costly. Network security systems for small businesses can cost around $1,400 on average. The rates for top content writers can range from as low as $15 an hour to as high as $80. An average SEO expert charges between $80 and $130 per hour. That’s $750 - $1500 per month you’ll need to spend on website management. Let’s not forget that you’re also going to be needing a WordPress developer; this is if your website is hosted on WP. The average WordPress developer rate ranges from $20 to $100+ an hour.


When everything adds up, the numbers show that you’ll be spending thousands of dollars each month of managing your site. But there’s another less expensive option!


Working with Exai won’t cost you anything. Our Content Management System is integrated with many different website management functionalities. All of these features are for free for any website that’s hosted on Exai. From updating content to running security scans, your site is safe with us.

Exai can be your website manager

Are you tired of spending hours trying to figure out how to manage your website? Don't you just wish you had some outside help? Not finding the time to properly take care of your online business can be fatal. You’ll get hacked, lose revenue, and the reputation of your brand will be ruined forever.

To avoid this scenario from happening, you could use a friend like Exai. Our team is here to help you maintain, update, and manage your small business website!

What do you need to do? Transfer your site to Exai’s Content Management System. Our CMS is top-of-the-class and includes many unique and amazing back-end management features. Once you transfer your site to Exai, you’ll no longer have to deal with time-consuming and expensive management tasks like software updates or mobile-friendliness.

You can be sure that your website will:

◉ function properly 24/7
◉ will be up and running 99.97% of the time
◉ be up-to-date with all software updates
◉ never lose data with regular backups 

Act Now!

The success of your small business is in your hands. Will you choose to find the time and resources to manage it efficiently or will you make way for the competition to take over?

Your website’s security and uptime are vital for your business. Even a few hours of downtime can cost you thousands of dollars and hundreds of customers. Managing your site can be a challenge, but any smart small business owner will make the right move. If you feel like you can’t do it by yourself, get help from a reputable company like Exai and remain safe in the knowledge that your website is in good hands.

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