5 min. read
In some of our previous posts, we talked in detail about website maintenance and website update. Today, we want to dive deeper into the concept of website administration. Although it can be confusing to understand all of these services and what each of them entails, don’t worry. We’ll guide you through every aspect of website management and explain clearly why it’s so crucial for the success of your small business.
We know that we say this too often, but your website is your most valuable employee. It’s working 24/7 without resting, attracting customers, and generating revenue. Unfortunately, most small businesses struggle to find the time, resources, and expertise to manage their websites properly. But if you need your site to operate with full speed and convert your visitors into customers, proper management is essential.
◉ scanning your site for malware
◉ removal of detected malware
◉ spam monitoring
◉ security monitoring
◉ setting up good firewalls
◉ updating your website architecture
◉ advanced DDoS mitigation
◉ Create, manage, and deliver engaging content to your customers.
◉ Consider posting new content regularly.
◉ Website content can come in the form of blog posts, ebooks, product descriptions, adding photographs, or fixing website pages.
◉ Make sure your content is SEO-friendly.
◉ Ensure your contact information and business hours are up-to-date.
General website support includes a wide range of things. Backing up your website is essential because it allows you to quickly get back online in case your website is compromised. Or, monitoring uptime so that you’re quickly notified if your website is down. It’s little details like these that make your website a well-oiled machine.
Here’s a list of other important general website support tasks:
◉ Checking for theme and plugin updates.
◉ Testing your site across browsers.
◉ Reviewing analytics so that you can optimize your pages.
◉ Checking loading time to make sure your site is fast and fully functional.
◉ Testing your forms to ensure no inquiry, contact, or sale gets lost.
◉ Updating the copyright information in the footer.
Many people think that building and designing their site is the only step they need to take. But how you run your site is equally important. If you want your business to take off and start generating revenue, you need to run it properly and effectively.
Let us walk you through a game plan for what you need to do to run your site:
Website management services can become costly. Network security systems for small businesses can cost around $1,400 on average. The rates for top content writers can range from as low as $15 an hour to as high as $80. An average SEO expert charges between $80 and $130 per hour. That’s $750 - $1500 per month you’ll need to spend on website management. Let’s not forget that you’re also going to be needing a WordPress developer; this is if your website is hosted on WP. The average WordPress developer rate ranges from $20 to $100+ an hour.
When everything adds up, the numbers show that you’ll be spending thousands of dollars each month of managing your site. But there’s another less expensive option!
Working with Exai won’t cost you anything. Our Content Management System is integrated with many different website management functionalities. All of these features are for free for any website that’s hosted on Exai. From updating content to running security scans, your site is safe with us.
◉ function properly 24/7
◉ will be up and running 99.97% of the time
◉ be up-to-date with all software updates
◉ never lose data with regular backups
The success of your small business is in your hands. Will you choose to find the time and resources to manage it efficiently or will you make way for the competition to take over?
Your website’s security and uptime are vital for your business. Even a few hours of downtime can cost you thousands of dollars and hundreds of customers. Managing your site can be a challenge, but any smart small business owner will make the right move. If you feel like you can’t do it by yourself, get help from a reputable company like Exai and remain safe in the knowledge that your website is in good hands.
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