Website Update: Why It Is Important for Every Small Business

8 min. read

You know those annoying update notifications your phone is always showing? If you have ever ignored those notifications, you probably know what happens next. Your phone starts slowing down, apps stop functioning, and your calls stop coming. You might as well throw it in the trash.


The same applies to your website. If you don’t take good care of it and update it regularly, it’ll slowly become useless for your business. It won’t drive traffic, visitors won’t convert to customers, and your profits will dry up.


Last time, we talked about website maintenance and how vital it is for the health of your website. Today, we want to talk to you about the importance of website update and how your business can benefit from it.

Let’s begin!  

What is website update?

In case you haven’t heard, poor quality website content like incorrect working hours can have a significant negative impact on how people view your business. Outdated themes, nonfunctional plugins, and unclear call-to-actions can hurt your business. People like highly-functional websites that are up-to-date, modern, and secure.


So, from time to time, all these issues need to be addressed. Themes, plugins, safety measures, content, and SEO practices require updating. For example, themes need to be regularly updated to their latest versions. Your content needs to be frequently updated to remain relevant. Broken links need to be fixed so that they don’t hurt your Google rankings. 


All of these changes that need to take place regularly is called website update. And it’s the most crucial aspect of a profitable business. 

How often should you update your website?

Website update is not an easy thing to do. It requires patience, time, and resources. Here are rough guidelines on how often you should update the different aspects of your website:  

  • Plugins and themes: this needs to take place at least once a month, or more frequently if you have the resources. 
  • Broken links: this should happen once a quarter. 
  • Mobile-friendly: check to see whether your website is effective for users across all devices at least every six months. 
  • Blogs: to engage your visitors and boost your reputation, consider posting a blog post at least once a week. 
  • Contact forms: test your contact forms at least once every six months to ensure they’re going to the right place. 
  • CTA's: your website’s CTA's should change as your business goals change. 
  • Analytics: set aside at least half an hour a month to check your website’s analytics and see what users do on your site. 
  • Images: check your images once a quarter and replace those that are outdated.

Why is it important to keep your website updated?


There is a wide range of reasons why you should update your website. We have broken down six of the most important ones. Let’s take a closer look:

Content

Have you ever heard the phrase “Content is king?” Although it might sound cliche, it holds much truth. Some rough estimations say that nearly 380 new websites are created every minute! That’s 22,800 new websites every hour. 


The competition is fierce. If you want your small business to stay relevant and bring you profits, updating website content regularly is crucial. Because behind every successful business is a brilliantly written content that your audience connects with. 


New and unique website content is an essential factor in enticing people to revisit your site more often. Fresh content can come in the form of blogs, resources, online ads, videos, infographics, or product descriptions. You need to choose what type of content is suitable for your type of small business. 


To update your content, you would need a good and reliable Content Management System (CMS). With Exai, updating website content is easy and fast. The system is designed with the user in mind and ease of use. It comes with a plethora of amazing functions like drag-and-drop, a database of pictures, and many cool widgets. We also provide free training if you have difficulties finding your way around our CMS. 

Security

The hacking statistics are alarming. A study showed that on average, there is an attack on the web every 39 seconds. Outdated websites with non-secure functionalities give attackers more chances of success. WordPress had the highest number of vulnerabilities in 2018 (542), a 30% increase from 2017. 


The number confirms the importance of website update when it comes to the security of your site. When attackers see security holes in the code, they’re motivated to develop attack tools and try their luck in hacking your website. A website that’s not regularly updated is more likely to be attacked as it relies on older, less secure coding and technology. 


That’s why we strongly recommend moving your website to Exai. Not only that Exai is one of the simplest platforms to use, but it’s also the safest platform for your website. Moreover, your site will be regularly updated with the newest security features. Best of all, you’ll get a free https certificate that allows secure connections from a web server to a browser.

Mobile Friendly

Forecasters predict that the number of mobile phone users will rise to 4.68 billion in 2019. A large number of studies have also tried to determine how much time each person spends on their device. They found that the average person spends nearly four hours a day on their device. 


Your small business needs to have a mobile-friendly website that functions properly on a phone or tablet. To achieve that, a regular website update is crucial. The entire site should fit perfectly on your users' screens so that they don’t waste their time zooming in and out. 


The benefits of a mobile-friendly website include: 

  • Your responsive website design will attract more users and potential customers. 
  • If your website is not updated and mobile-friendly, your visitors might get frustrated and don’t make a purchase. 
  • A mobile-friendly design is a sign of a modern and relevant company. Your reputation online will increase. 


If it’s been a long time since you last updated your website, there are high chances that you may be driving mobile users and customers away. Now is the perfect opportunity to transfer your website to Exai. Every website on our CMS is mobile-friendly to ensure your visitors have the best experience possible. Your users can view and access your site from any mobile device with ease, read your content, and view your images. 

Visual Appeal

Your website is the digital front of your business. If the design is outdated and not updated regularly, your visitors might decide they don’t want to do business with you. 


According to research by Blue Corona, 48% of users determine the reliability of a business by its website design. Meaning, if they arrive on your site to find poorly structured content, confusing call-to-actions, or hard to read fonts, they won’t hesitate for a second to go to your competitor’s nicely designed site. 


Not sure about a website design specialist? Instead of wasting time looking for someone to update the design of your site, read what Exai has to offer. Exai's professional team of designers can help you build a beautiful website based on your specific industry and preferences. We have a plethora of ready-to-go templates that will look visually attractive when paired with your unique content. 


Our WYSIWYG site editor can make changes to your website with a click of a button. From video backgrounds and unlimited fonts to a palette of different colors and layouts, anything you can imagine can be achieved. 


As soon as your design is complete, you’ll have Exai’s support team to rely on for any further help. Ongoing responsibilities include regular backups, code maintenance, and security checks.  

SEO-Friendliness

For many small businesses, organic search is the biggest driver of website traffic. Google understands which sites are frequently updated and up-to-date. It constantly searches to find the best sites that can give users the best content and services possible.


If you don’t invest in website updates and neglect the health of your site, Google will stop driving people to your site. Your daily visits will soon drop and your profits will suffer. Before you know it, your competitors will be taking over your business with their high-performing and frequently updated sites. 


It’s always recommended to work with a professional and reliable company to make sure your site is compliant with SEO practices. One such company is Exai and working with us is a smart decision. We have a specially designed tool that will help you stay up-to-date with current guidelines. It’s similar to Yoast SEO but more advanced. You’ll be able to write title tags, meta descriptions and optimize your pages for keywords fast and easy.  

Website Speed

How do you feel when you get to a website that takes forever to load? You’ll probably feel frustrated and leave the site in an instant. The harsh reality is that people hate waiting for a website to load. What’s more, Google uses site speed as a factor for its search rankings. 


We recommend you regularly perform website updates to make sure that your site is performing in full speed.  

How do I update my business website?

Content

If you have any old and outdated content on your website that’s not relevant to your audience, make sure you remove it or update it with fresh information. Not only that your content will be more valuable to your users, but a regular content update helps your site rank higher in search results. Every time you add new content, the search engine “spiders” crawl your website and make it more visible. 

Visual appeal

Here are a few tips for how to update your website to be visually appealing
  • Keep the website’s layout simple. 
  • Users should be able to navigate your site with ease. 
  • Write clear calls to action. Don’t write too much content. 
  • Sometimes, less is more. 
  • Attract visitors by using eye-catching colors. 
  • Your fonts should be easy-to-read. 
  • Add attractive videos and rich images.  

Speed

Here are a few tools you can use to evaluate the speed of your site: 

  • Page Speed: use this tool to see your PageSpeed score and learn how you can speed up your site. 
  • Google Page Speed Insights: use this tool to analyze the content of your web page and follow the suggestions to make it faster. 
  • Pingdom: a great tool that tests your site’s load time. 

Broken links

If you want to check to see whether your website has any broken links, Google Analytics is a great free tool for tracking site performance. 


SEO Spider is another amazing offline tool for checking broken links. To use it, you must download the software and install it on your computer. 


Make sure you check out DeadLinkChecker which is another online tool that can detect broken links. It’s a great alternative to SEO Spider. 


SEMrush is a popular paid digital marketing software that companies of all sizes use. It offers a number of features, including broken links.  

Keywords

Maybe you’ve conducted thorough keyword research when you first built your site, but search volumes continually change. So, maybe the keywords you’re optimized for are no longer driving traffic to your website.


To update your keywords, set some time aside to check your site’s main keywords using the Google Keyword Planner. It’s an amazing tool that you can use for free to check and see whether you should optimize for other keywords. Or, you can use a third-party tool like Keywords Everywhere that you can install on your browser. 


If you see that the keywords you’re targeting are no longer popular in searches, choose different keywords with a higher volume.  

Final Word

The next time you notice that your website has less traffic and fewer people convert to customers, conduct thorough research and make the necessary website updates. Regularly invest time and resources to ensure your site is working as effectively as possible. 

If you’re wondering how your website can be improved and need guidance on website update, don’t hesitate to get in touch. We’re more than happy to help. 

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