10 min. read
Studies have consistently shown that apart from website maintenance, web performance has a measurable effect on conversion rates. Fast page speed and loading time wins your visitors' trust and encourages them to make a purchase.
The faster your site loads, the bigger the chances of a user to perform the targeted action on that site.
Here is a Summary of Our Key Findings:
We have detailed data and information about website performance optimization below.
Page speed measures how fast the content on your page loads.
It refers to how fast a page loads when you manually type in the URL or click on a link that directs you to a site.
Although many people confuse the terms, CMS migration is not the same as website redesign. If we compare a website to a computer, a website redesign is like changing a computer's color. CMS migration is like getting a new hard drive.
Although getting a new color for your computer can make it more attractive, upgrading to a new hard drive can bring a countless number of benefits.
Moreover, you can redesign your site without migrating it to a new CMS. Similarly, you can migrate the site to a new CMS without a redesign.
The intent of website redesign and the intent of migration are completely different. Web redesign focuses on altering the visual appeal of a site, so it captures the audience's attention and hopefully generates more sales. Site migration can upgrade the web design of a site, but its main focus is to also upgrade all the core functionalities, features, and contexts of site management.
To sum up, a site redesign strives to improve the user experience. Website migration aims to enhance the overall experience for your audience and yourself.
These days, users have become used to fast loading sites. When they click on a site, they expect it to be fast. When a page takes longer than expected to load, it negatively affects the user experience. And when your user experience drops, so does your conversation rate.
Here are some statistics that will throw you into a panic:
Google researchers say that page load times of 100 milliseconds is acceptable web performance. When a page loads in one second, web users feel in control of their online activities and remain in a positive mental state.
If your site loads in 10 seconds or more, the visitor's attention is hardly kept. They'll start experiencing feelings of impatience and frustration, and chances are they won't revisit such slow websites in the future.
In other words, web users will gladly spend excessive time searching for other faster websites than waiting a few seconds for a slower site to load. The losers in this game of wait are e-Commerce businesses that fail to reach their customers fast enough and lose them for the competition.
Slow websites frustrate visitors and make them look for faster alternatives. Even a small drop in page load time can cost a business thousands of dollars and a decline in rankings.
Google found that if it increased latency by 100 milliseconds, it would suffer a drop in daily searches by 0.2%. If the latency was increased by 400 milliseconds, the daily reduction will be 0.6%.
What's more, even a 1-second delay in page load time can result in $1.6 billion in annual losses for large online retailers such as Amazon. In fact, Amazon once did an A/B testing in which they intentionally delayed pages by 100 milliseconds. Their findings? Even small delays of 100 milliseconds led to "substantial and costly" decreases in profits.
For Microsoft, a 400-millisecond delay can result in a reduced query volume of 0.21%.
The numbers don’t lie!
Page speed and loading times are the most important aspects of a high-performing website. When it comes to optimizing the performance of your site, you should focus on these major points.
After all, you want your visitors to access your content as quickly as possible and navigate from one page to another with ease.
With consumers' attention spans getting shorter by the day, you don't want to give them a reason to leave your site too early.
Use the approaches outlined above to improve your site's performance and ultimately, increase traffic and conversions.
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