8 min. read
8 min. read
Most business owners come to a point where they have to choose: website makeover or website redesign? Read our article to find out the smarter and more cost-effective option.
So, you have decided you want to give your small business website a fresh look. You think it looks outdated and have a strong feeling that customers are repelled by your old-time functionalities. Deciding which road to take with website renovation is just like thinking about renovating your home office. You can either give your room a makeover or redesign it from scratch.
What is the better option? Website makeover or website redesign?
If truth be told, a website makeover is the smarter idea. Especially for small business owners who’re always busy taking care of customers and managing their business. Not only that it requires investing less time and money, but it also comes with no risk of losing traffic or revenue. You’ll get a site that’s functional but more user-friendly and modern.
Or, you can decide you want a complete redesign. Taking this road means investing more money, time, and effort into the process. It’s going to be a ping-pong game of choosing templates, plugins, new content, and design. Website redesign can cost you thousands of dollars, it can last for 4-6 weeks, and could result in you losing a large number of paying customers.
To help you make the wiser choice, let’s dive deeper into the problem.
The majority of small businesses often have no clue how much website redesign costs. But once they look at the invoice the agency or freelancer sends them, everything becomes clear as day: it can cost you thousands of dollars.
The user experience is another important thing that you need to consider. If you’ve had your site design for years, chances are your customers are used to your older design. They know their way around the pages and can easily find what they’re looking for.
When you introduce a completely new design of your site, they might be discouraged and confused. They might have difficulties navigating the pages, finding your contact information, or making a purchase.
According to a study published in the European Journal of Social Psychology, the average person needs more than 2 months to get used to a change — 66 days to be exact. Meaning, your customers will take a lot of time to understand and learn the use of your new website. Many of them might give up and move to your competitor’s websites.
The other thing is the content on your website. Yes, modern design is important but people are not persuaded to buy something based on your design alone. It’s the content on your site that motivates them to become paying customers.
If you choose to give your site a makeover with Exai, you’ll have the opportunity to keep your content the way it is. Everything will be transferred to our Content Management System (CMS) where our back-end machine will refresh the look of your site so it runs smoothly. You can choose a new theme, add plugins, change color, increase the size of your images, etc. This machine improvement can potentially increase your visibility and presence on the market and google and elevate your business.
According to research, redesigning your site usually takes around 30-45 days to complete, or 4-6 weeks. It might even take you longer, depending on the complexity of the project, and whether you’re working with an agency or a freelancer. Meaning, your site will be static for a long period.
Can you risk having a static website for such a long time? Put yourself in your customers’ shoes. Imagine opening a website only to see that it’s currently under development. That’s once. You try to open the website again in one week only to see that things haven’t changed. When you try to land on the site for the third time, you’ll probably lose patience and go over to the competition.
That’s what will likely happen with your own visitors and customers. You’ll lose your traffic, which will negatively affect your profit. It’s a double-edged sword. Losing an ample amount of money from not having customers and paying for your website redesign. The scenario is a slippery slope, so make sure you’re careful.
On the other hand, website makeover won’t take weeks. It’ll only take a couple of days if not less. You can tweak and refine the look of your site without worrying about losing money or customers. It’s the safest road to take if your site needs only a few modern touches.
Losing your site’s visibility on Google search is another major thing. How is that even possible? Well, even if your site ranks well on Google, during the remake of your site, a few issues can occur. For example:
Although these issues might not sound scary, they can cause problems with your visibility and organic traffic. However, of all the issues that we mentioned above, the domain name change is the most alarming. A redesigned website with content alternation on a new domain that introduces HTTPS, all introduced at once? Not such a good idea. It can affect the long-term growth of your site and destroy your business.
Web designers might be excellent at their job, but when it comes to Google ranking or visibility, they’re not quite the professionals. They don’t understand meta tags, meta description, URLs, or keywords. These little things can have a huge impact on your site’s visibility and rank on Google.
So, instead of wasting thousands of dollars and risking to lose your business, why not just give it a makeover for a more advanced look? If everything works properly and the site ranks well on the search engines like Google, there’s no need for a drastic change.
Exai’s back-end AI machine won’t disturb your visibility on search engines. It won’t mess with your page setting, meta tags, content, or URLs. Everything will remain the way it was. Only the design will have a more new-age and appealing look.
So, you’ve migrated your site to Exai! Congratulations! You made the right choice! However, if you feel like your website could benefit from a complete remake, you’ll be happy to hear that we offer those services as well.
Our creative and professional team can help you build an eye-catching website based on one of our amazing templates with your unique content. What’s more, the website creation and remake process are fully automated on our platform. Exai's team controls the back-end (CRM) and the front-end WYSIWYG Web Builder (CMS) of the system while the machine takes care of everything. You’ll get a high-quality product at a competitive price.
The costs for website redesign are fixed and transparent. We offer three separate packages, including:
In many small business cases, having a refreshed and updated website is better than having a new one with millions of features that don’t work properly.
However, if you feel that your site is stagnating and has fallen behind on branding and tech, then website redesign should be part of your long-term strategy. Treat your website as a member of your team and don’t be scared to make more frequent changes to boost its performance.
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