12 min. read
12 min. read
Think of websites as something that needs to be oiled regularly. For the sake of this article, let’s compare them to a car. Your car needs proper monthly maintenance to ensure that it’ll get you where you want. You bought it, and now you must keep it well-maintained and attractive, so it’s always up and running.
The same applies to your website. You’ve invested money in its creation, and you’ve devoted precious time in content creation and portraying your business in the best light. But a website is not something that you create once, and then you just wait for it to function on its own. That’s not how the digital world works - at least for now.
Whether your business is small or large-sized, you’re going to need website maintenance.
But what is it? What are the major benefits? Let’s explore the topic in more detail and answer all relevant questions.
Do you know how you regularly check your car for leaks and damages? Well, website maintenance is the process of checking to see whether your website is performing well. It’s about keeping up with security updates, encouraging traffic growth, and making sure Google is happy. In fact, website maintenance services are an essential ingredient for engaging and retaining your customers.
To ensure your website is in a healthy and relevant condition, you need to perform regular check-ups. Not once a year, not twice a year. We’re talking about regular monitoring that will help you keep your business running smoothly and customers enjoying their user experience.
Do you know how often you need to remove spam comments from posts? Weekly! Or how often you should renew your domain name? Annually!
As soon as your website is up and running, it’s time to start taking care of the most basic and crucial web maintenance tasks. We’ve organized these services by separate tasks and by how often you should perform them.
If eyes are windows to the soul, then websites are windows to your business. When customers or search engines land on your website, they’re looking for something that’ll let them know you’re a professional business. A professional business that’s offering something of value. With regular website updates and maintenance, your business will attract and retain customers, offer useful content, and maintain good search engine rankings.
Let’s analyze the most important benefits of regular servicing in more detail!
Let’s imagine for a second that you’re a customer and you land on a website. On that website, you experience slow load times, spamming messages greet you every 5 seconds, and broken links are everywhere. You will probably feel annoyed and frustrated.
Now imagine that you land on a professionally maintained website. You see a beautiful website design, find relevant content on the blog, and move through the website with ease. You will feel happy and satisfied.
Today, nearly 89% of businesses compete primarily on the basis of customer experience. To compare, only 36% did so in 2010. So, it’s as bright as day: regular site maintenance can lead to positive customer experience.
And not only that you’ll impress your customers, but you’ll also experience additional revenue. Customers will be motivated to buy your product or service because your website left a positive impression. What’s more, these customers will become your promoters. They’ll spread the word about your website and refer your business to their family and friends. All free of charge.
Customers are not the only visitors to your website. There are other things crawling your website and we like to call them website crawlers. These crawlers can promote or bury your business to the ground. But what’s the thing with SEO and why is it so important?
In a nutshell, Google analyzes your website with the help of its Google bots. These Google bots look for key bits of information that signal to Google the value of your website. Google will be analyzing your website’s keyword optimization, your site’s structure and organization, and site errors.
For example, if a Googlebot crawls your website and finds poorly done redirects, duplicate pages, and error pages, your SEO ranking will significantly decrease. Meaning, your business will rank poorly on search engines and your customers will have a hard time finding your website. Driving valid traffic to your website it’s the lifeline for your business, so making sure everything is rightly optimized is a must.
Customers are on the lookout for a business that they can trust. However, a poorly maintained website with many broken links, outdated content and dead pages is a customers repeller. They will get the impression that your business is irrelevant, old-fashioned, and insecure.
So, if you want to present your business in a positive light and establish yourself as a secure and innovative company, regular upkeep is essential. Fix your broken links, produce new content, and redirect your old pages. Only by doing so, you’ll succeed at making a good impression and gaining your customers’ trust.
Ignoring your website’s health for a long time can result in an accumulation of issues and problems. Improper site maintenance will lead to downtimes or complete loss of business. If multiple things go wrong, you’ll need to spend thousands of dollars to fix them.
So, it’s always a smarter idea to invest in web maintenance services and continually keep your website healthy and error-free. Your business and your budget will thank you.
Website maintenance can be a total pain. However, the longer you leave it, the worse it’ll get. Investing in website upkeep services seems like a smart thing to do. You’ll save yourself time, effort, and stress in the long run.
Here’s detailed information on costs in 2019:
Small personal blog / portfolio website
Active blog and a large audience
Small business company
Uncustomized e-commerce website
Custom-built e-commerce website
$5 - $30 (domain name + hosting services)
$5 - $100 (domain name + hosting + updates + marketing + backups)
$35 - $300 (domain name + hosting + updates + marketing + backups + content + design)
$150 - $1500 + (content + code customization + customer data)
$300 - $2000 + (staff of developers to keep a close eye on the maintenance)
The five most common web maintenance costs that we’ll consider in more detail are the following:
Business owners have four options when it comes to web maintenance:
Let’s imagine this scenario. You walk into your employee’s office only to find them to be deeply asleep. Instead of completing the tasks for the day, they’re off to dreamy paradise. Well, that’s how the visitors of your website feel when they land on your site only to find that it’s not performing well.
Okay, if it happens once, it’s not a big deal. Maybe you’re updating your content or dealing with security concerns. However, if it happens three times or more, customers will lose respect for your brand. They’ll think of your business as unreliable and unsafe for them to shop there.
The end results? You’ll slowly start losing customers and a great deal of money. Your brand becomes a joke and you might end up closing your company. It’s your worst nightmare becoming a reality.
To avoid the nightmare, you need to invest in proper website care services. Take care of your brand and make your site is a modern and responsive one. Your customers will appreciate it and won’t leave you for the competition.
The internet, just like everything else, is constantly evolving. New plugins, functionalities, and designs are coming out on the market every month. Keeping up with these new releases can help your website remain healthy and relevant.
What’s more, not only that your website should perform well with desktop devices, it should work flawlessly with other devices such as tablets and smartphones. Experts believe that 72% of people will use only mobile for internet by 2025.
If your site is not up-to-date, you’re risking losing customers and even worse, gaining hackers. Hackers love outdated websites to hack and attack. Ensure that your site conforms to security standards and is protected against unwanted visitors.
The aim of any business is to generate revenue. Without it, you can’t maintain your company and pay your employees. Well, what if we tell you that failing to invest in website maintenance services will result in you losing large amounts of revenue?
No, it’s not a far-fetched concept. Just think about it. Every time your website is down, you’re losing customers. Did you know that 77% of users said they would give up trying to access a website if they see a 404 error? What’s more, 47% of consumers expect a web page to load in 2 seconds or less!
So, instead of having visitors on your site, browsing your content and making a purchase, you’ll have disappointed people leaving your site and going to your competitors.
If your website experiences regular downtimes, people will start spreading the bad news. You’ll start losing customers, one by one. If you can’t afford to lose revenue, you’ll be needing a reliable site.
An up-to-date and modern website is a customers magnet. By maintaining the content on your site and keeping up with security protocols and updates, you’ll manage to boost your online sales. People will get all the information they need about your business and services/products, and you’ll get the revenue you need to keep your business alive.
Maintaining a website is a time-consuming job. From analyzing your security scans and testing your website loading speed to updating your core plugins, you need to take care of everything yourself.
When will you find the time for focusing on your core business? When will you work on your business strategy and promoting your business? Well, getting professional help by hiring people to maintain your website, you’ll have plenty of time to run your business.
By paying for website maintenance services, you won’t have to spend hours fixing a site problem. You can leave the task to the experts and spend your time working on something that you love and have the skills for. Accept the fact that you don’t know everything and that you don’t have to do everything yourself. Invest in the health of your business because that’s the only road to success.
The majority of web maintenance companies offer three types of plans, including:
Maintaining your website on your own can be time-consuming and frustrating. Working with freelancers may result in poor coordination and unsatisfactory maintenance of your website. Hiring an in-house team is a highly expensive option. This leads us to your last and best option: working with a web maintenance company like Exai. A website servicing company can take care of your website and improve its performance and security fast and on budget.
Exai is the best solution for building, hosting, and maintaining your website. Our services are vast and include web management, hosting, and maintenance services. Exai is doing auto updates so it can keep your website up to standards.
Some of the services we offer are:
We offer three types of packages, including:
If you choose to work with Exai, we promise to provide your company with a comprehensive plan that will help your business deliver a secure and seamless online experience.
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