What's the Cost of Running a WordPress Site For a Small Business?

6.5 min. read

WordPress is undoubtedly the most popular Content Management System (CSM). It has a 60% market share of all Content Management Systems (CMS). It powers nearly 32% of all the websites on the Internet. What’s more, it has 46 contributors from around the world, 322 releases, and 38,000 commits. 

Small businesses around the world choose this content management system because it’s free and highly scalable. You can start with a small website, choose a theme and grow it to include extensive functionality. However, although you can get the core WordPress software for free, the cost of running the site can be substantial. 

But how much does it really cost to create and maintain a WordPress website for your small business? Here’s our guide to WordPress costs and how to avoid overspending.   

Yearly Domain Costs

Yearly Domain Costs Have you ever wondered what exactly a domain is? Take a look at the top of your screen. Do you see the URL bar that starts with “HTTP://”? In our case, that is “https://www.exai.com.” Our domain name is exai.com. It’s your identity that makes you different from the others. 

Every WordPress website needs a domain name. When you register your own domain, no one else can take it from you. If you already have in mind what your domain name should be, make sure that it’s available. If it’s already taken, you’ll have to think of a variation. 

The cost of your domain name depends on your hosting company. Each host has its own prices, packages, and fees. The average cost of a domain name is $10-$15 per year. 

If you look at the complaints against hosting companies, you’ll find that customers have issues with paying fees they were unaware of. These additional fees are explained in detail in the company “Terms and Service” that none of us spends the time to read. Before making a payment, make sure you read the ‘Terms of Service’ issued by your hosting company.

Monthly Hosting Charges

Purchasing a domain name is not the only payment on the list. If you want your Wordpress website to be up and running on the Internet, you’ll need to pay for web hosting. 

What is web hosting? Web hosting is a type of service that lets companies and individuals post their website onto the Internet. Once you purchase a domain name and pay your monthly hosting fee, your website will be alive on the Web. Your customers will only need to type your business name into the search bar and enter your site. 

The monthly hosting plans can range from $10 to as high as $99 for managed hosting. However, the more traffic your WordPress website gets, the more features you’ll need to add to the site. With the addition of new features, your monthly fees will increase as well.

Premium Themes

WordPress offers a plethora of free and premium themes. The free themes might be suitable for an individual portfolio, but when it comes to a small business, buying a premium theme might be essential. 

The free themes WordPress offers might contain malicious code, as well as hidden, spammy advertising links that can be hard to remove. What’s more, you won’t get any help from developers and you’ll be left on your own to deal with any issues. They might slow down your website and affect your Google rankings. Free themes are rarely updated, and thus are more susceptible to hacks and security weaknesses. 

So, if you want a theme that’s professionally designed and coded, you’ll need to pay additional fees for a premium WordPress theme. You can buy them at a fixed price that can range anywhere from $50 to $300. 

There’s also another option if you don’t like the free or premium WordPress themes. If you have a unique vision for your website, you can hire a web designer to create a custom theme from scratch. This is the most expensive option, but it’ll allow you to add features that aren’t available anywhere else. Depending on your location and needs, custom theme development may cost anywhere from $2000 – $5000.   


Plugins are a significant part of the WordPress ecosystem. If you want to have a fully functional WordPress website, you’ll need to install plenty of plugins. With the help of these plugins, you can add new features and functionalities to your site. They’re similar to apps for your smartphone. 

For example, if you want to make sure your content is SEO-friendly, you need to install the Yoast SEO plugin. Or, if you want to add social sharing buttons, you’ll need a plugin like Social Warfare. 

You can find nearly 50,000 free plugins on the WordPress directory. There are also thousands of premium WordPress plugins that you need to pay for, developed by individual developers or companies. Prices are based on one time or monthly/annual license from $15-$200.

You Might Need Ongoing Support from Your Developer/Designer

If you have a custom theme developed on WordPress, you’ll need ongoing support from your developer/designer. You might run into performance issues, need video integration, or want to do a website redesign

The cost to redesign a website can cost from $1,000 to $20,000, depending on the size of your website and how much customization you need. To keep the WordPress website fresh and up-to-date, you’ll need to refresh it at least every few years or so. 

Do You Need an Affordable Alternative to WordPress?

You might be thinking Wix or Joomla. But we have a completely different solution for your small business issues. The answer to your problems is Exai. 

Exai is a premium website builder for small business. It’s a great alternative to WordPress as it’s incredibly easy to use, affordable, and scalable. With us, you can create your own website without having any design or coding skills. Simply choose a template and use our drag-and-drop editor to apply your content. 

There’s no need to search for an affordable hosting company as we also offer managed hosting that’s reliable and comes with fast loading speed. The price for our hosting services is $15/month billed monthly, or $11/month billed annually. 

We know how frustrating it can be to install plugins constantly. With Exai website builder for small businesses, you will never have to look for compatible plugins again. Why? Because we take care of the necessary tools needed in the backend. We manage your updates and plugins so that you can focus on your content, look, and SEO. 

Last but not least, all the security updates, monitoring and backups are managed for you. There are no outside threats that can hurt the performance of your website. Instead of paying $2500+ for repairs, we actively monitor your website and make backups across multiple servers, ensuring your site does not remain vulnerable

Click the links below to check out our services in detail: 

The Bottom Line

Setting up a WordPress website might be for free, but small businesses often end up spending thousands of dollars for additional services. On top of everything, if you go with a custom theme, you’ll need ongoing support from a developer. 

Alternatively, you can use a website builder for a small business like Exai that takes care of everything for you. You’ll save a large amount of money and invest them someplace else. 

We hope this article answered your questions about how much it costs to build and run a WordPress website. You may also want to read our article about Mobile Friendly Website: Why Every Small Business Has to Have One. 

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