5.5 min. read
The web is an amazing place. You can get your favorite food delivered on your doorstep, communicate with friends from all over the world, and binge on Netflix as much as your heart wants.
But the web can also be an unsafe place. There are all sorts of people lurking around, trying to steal your information. These hackers are getting smarter by the minute, using new methods such as crypto-ransomware and spear-phishing.
So, if your problem is to provide your customers with a safe and secure environment on your website, the logical solution is to get some web security. And is there a better way than purchasing an SSL certificate?
In this article, we’ll give you the basics of web security and all the main reasons for getting a web certificate for your website. Let's get started!
Let's imagine that you're an owner of a small business company that works with pet doors called "The Bark Shop." You've registered a domain name, created a fantastic website, and you're ready to sell online.
However, you don't want to start selling products without first making sure your website is a safe place for your customers. You want to prevent hackers from stealing your customers' private information, like credit card numbers.
Well, you'll be relieved to hear that a web certificate is all it takes.
If you've been reading the headlines, you've probably read about the cybersecurity breaches of big businesses like Google and Facebook. Surely, attacks like these can be an embarrassing incident for any company, but it's nearly a small setback for these tech giants. But what would a security breach do to your small business?
A recent report by the National Cyber Security Alliance showed that 60% of small businesses are forced to shut down their business in less than six months after a cyber-attack.
Let's be honest! Small businesses like "The Bark Shop" don't have the resources to make a security breach go away. On top of everything, you may be required to pay a significant fine for allowing the theft of your customers' private information. These fines and fees can put you out of business. Your customers will lose trust in your company, resulting in a loss of revenue. You'll go down in history as yet another small business that didn't manage to protect its customers.
Maybe in the old days, it was sufficient to depend on antivirus software and firewalls. That's not the case today! Although your website is free to operate without an SSL license, is it really worth it? Do you dare to risk your customers' sensitive information and trust? Probably not.
You'll find that there's no shortage of web certificate sellers online. They offer different types of licenses, including:
Single Domain SSL: these types of certificates are a great option if you have a single website. The average price is $3-$5 per year.
Wildcard SSL: if you have several subdomains hosted on a single website (for example an eCommerce site), then this type of SSL license is for you. The Wildcard SSL Certificate can cost you around $50-$90 per year.
Multi-Domain SSL: if you want to secure multiple websites using a single certificate, then the Multi-Domain SSL is the right choice for your business. You can secure up to 99 domains without having to purchase separate licenses for each domain. The average price is $20-$35 per year.
Extended Validation Certificate: this type of certificate is considered to be the most trusted certificate type. Your business goes through a strict validation process in order to obtain the license. The Extended Validation SSL enables browser green padlock icon and displays company name along with the country code in the browser address bar. The average price per year is $80-$150.
There's also one more option and it's the least expensive one of all. By transferring your website from Wordpress, Joomla or any other website builder to Exai, you'll receive a free-of-charge SSL certificate. Apart from protection from malicious attacks, website maintenance and a dedicated account manager, the premium features include an SSL certificate. This will save you additional costs and the trouble of buying the certificate yourself.
SSL encryption comes with a number of benefits, both for your customers and your business. The most notable include:
If you are collecting any type of sensitive information on your website, then you need to get an SSL license.
Consider securing your site if you're collecting information from your customers. This can be anything from emails and phone numbers to home addresses and names.
Any site that asks their users to fill out some type of form should ensure that their web forms are 100% safe and secure. If you lack a certificate, hackers can easily intercept that information and use it for their gain. Not having a digital certificate can negatively impact your online sales and subscriptions. Why? Because when a customer notices that your site isn't secure, they'll retreat from filling out any forms.
Moreover, if you have an eCommerce site that stores sensitive information like credit card numbers, then purchasing a certificate is crucial. It's highly unlikely that a customer would want to leave their credit card information on a website that's vulnerable to cyber attacks. Chances are, they'll abandon their shopping carts and go to your competition.
However, not all websites need to buy an SSL license. There are many e-commerce shopping carts that come with their secure payment system. In cases like this, a third party takes care of transactions and security.
All taken into consideration, we can safely conclude that an SSL certificate is a must if you're running an e-commerce site or collecting sensitive information from your customers. What's more, even if you're running a blog or a news magazine, obtaining that digital license is also recommended.
Because Google views SSL as a ranking signal. Unless you have a digital license, your site will be harder to find, negatively affecting your traffic and revenue.
If you want to avoid risking a hacking attempt and losing your credibility in an instant, secure your website today and safeguard your reputation. Determine which option is the best fit for your company, attach it to your website and enjoy the multiple benefits.
Protect your website before it's too late!
As seen in