6 Reasons Why You Need To Have An Online Presence For Your Local Business

5 min. read

Nowadays, all businesses of any size, big or small need to have an online presence. The marketplace is exploding to include online buying on both websites and mobile apps. Consumer lifestyles dictate that a lot of information consumption happens to be online. 

Whichever business sector you may be in, your current and potential customers will be interested in checking your business’ online presence to see how it is presented on the Internet, simply because it is the easiest and fastest way to learn more about it. 

These are just a few of the reasons your business needs to be present on the Internet. There are many ways to make your business visible online, like having a good looking website, social media presence, blog, featured articles, etc.

Having a website tells what your business is all about, what are the mission and vision, the products, who are your customers and how your business can make your customer’s life easier. 

Social media presence means creating content and sharing it in order to point your customers to your website, either directly or indirectly. The sites like Facebook, Twitter, Youtube, Instagram and others are a great place to promote your business and you don’t want to miss it.

What Are the Benefits of Having an Online Presence?

Consumers Will Consider Your Business More Trustworthy

Living in a digital age, your website is the most important marketing asset. People spend average 3-5 hours online per day. Consumers expect to find the business they want to make a deal with to be online (including a website) and will not consider a company that doesn’t have one as professional.  

A Website Attracts Local Customers To Your Store

If your business relies on local customers, you might wonder if you need an online presence, because after all, you are not aiming for global sales or maybe even out of the country. 

In fact, the majority of the internet users, according to the research, 87% search the internet in order to find the local stores before they purchase. Even the longtime residents may not be aware of every great place near them. Your online presence makes your business pop-up in your customer’s mind when they are ready to make a purchase.

Easy Display Of Your Products

Your products presented online are a handy reference for visual appeal for your customers before they decide what to purchase. Customers, almost every time, prefer to read more about what they intend to buy, as well as read the reviews from previous customers. 

The Costs For Being Online Are Low

Comparing to the regular costs of running a brick and mortar business, the cost of having an online presence for the business is very low. From website creation to creating social media profiles and maintaining them, all together is very easy and affordable. 

Exai offers an affordable opportunity for your website. By choosing any of our packages you get a lifetime technical and customer support. Our packages include: 

  • Website migration service (existing website migrated to Exai) 
  • A new website based on a template 
  • Redesign on your existing website 
  • Hosting and 
  • SEO for your site 

Enables A Closer Relationship With Your Customers

Many customers, both happy or unhappy with your products prefer to tell their thought online, rather than call the customer support because it is easier. For this reason, it is necessary to have easily accessible contact information and encourage customers to tell their experience. This way you will be able to improve your products and acquire even more customers.

Online Effort Translates To Sales

Small business owners are concerned with the ROI. The Vistaprint report found that 90% of the mobile searches lead to action, like visiting a store or a sale, and other report found that 41% of local businesses depend on social media to drive revenue. The important benefit of the online marketing is that many consumers have easy access to a computer or smartphone device, meaning they can search the internet at any time. If your business has a good online presence, you are in a great position to get their attention and make more sales.

Is Your Business Present Online?

For max results, we recommend using both a website and social media pages. The website is the virtual storefront of your business, while the social media communicates the brand value with your customers. 

If you don’t have a website for your business yet, or you happened to change your mind and bring your old website back to life, our Exai team will do it all for you. 

Fill out the form below and we will get in touch with you as soon as possible - and let’s make your website looking fresh again! 

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